L'Oréal a participé à la sixième édition de VivaTech avec un stand de 325 mètres carrés consacré aux nouvelles expériences beauté immersives développées par ses principales marques. À cette occasion, Camille Kroely, directrice de l'Open Innovation et des services numériques, décrypte ce que sera la beauté du futur, à la croisée des chemins entre science et technologie, et lève le voile sur les innovations qui s'apprêtent à bouleverser notre routine beauté. Interview.
La présence de L'Oréal à VivaTech...
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