Pour la nouvelle gamme bio d'Elgydium, Pierre Fabre a choisi d'abandonner le traditionnel tube dentifrice au profit d'une poche souple de 100 ml en mono-matériau prêt à être recyclé.
Baptisé Ecopack, ce packaging écoconçu doté d'un bouchon à visser a été développé et produit par Arcade Beauty.
Réduire l'impact carbone
Selon le fabricant d'emballages, « le développement de ce sachet recyclable représente une réelle innovation sur le marché du dentifrice ». Plus léger qu'un tube classique, ce sachet recyclable...
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