The lip sector, on a global level, is worth 10 billion euros. If in the last two years, demand has mainly been focused on skincare due to the pandemic, in 2021, make-up saw a significant revival with an increase in sales. But something in the demand has changed…
Indeed, requests for “hybrid” products are growing, products that are halfway between treatment and make-up. And the cause for this isn't only to be found in the effects of the pandemic. There are various factors behind this evolution:...
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