Le marché américain de la beauté et des soins personnels a dépassé 85 milliards de dollars en 2021 (en prix de ventes au détail), soit une progression de 7 milliards de dollars par rapport à 2019, selon Kline. Il s'agit de la meilleure performance des 10 dernières années, mais la croissance devrait se poursuivre, la société d'études prévoyant un TCAC de 6% jusqu'en 2026.
Boom du parfum et du maquillage
Certaines catégories, telles que les parfums et le maquillage, suscitent de nouveau l'intérêt des...
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