The U.S. beauty and personal care market surpassed $85 billion in retail sales in 2021, an increase of $7 billion from 2019 sales levels, according to Kline. This is the market's strongest performance in the last 10 years but growth is expected to continue as the market research firm forecasts a 6% CAGR through 2026.
Fragrance and makeup boom
Some categories, such as fragrance and makeup, are back on the radar for consumers and retailers alike, with escalating sales of these products...
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