Wella Company - the owner of Wella Professionals, O·P·I, ghd, Nioxin, Sebastian Professional and Clairol - has acquired Briogeo, a fast-growing independent hair care company focused on eco-ethical and natural hair care products, and one of the largest independent Black-owned brands in the United States.
"Briogeo's high-growth, eco-ethical and natural hair care products complement our existing hair portfolio and sustainable offerings and will fuel our growth momentum in the hair category,...

- Industry buzz

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