With nearly 50% of US consumers willing to spend more on hair product that works for them, The NPD Group expects hair product sales to post double-digit revenue growth in the US through 2024.
According to the market research firm over 90% of U.S. consumers continue to show strong purchase interest for hair-related products and are even taking their routines to another level. This category is expected to continue along its positive sales trajectory through 2024, averaging 15% growth in the...

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