It is the latest obsession of many brands and the metaverse could also soon transform purchasing habits and patterns for clothes and beauty products. As a large part of fashion and beauty sales already moved online, is this parallel world populated with avatars the very next step of consumption habits?
Marketing in the metaverse is still in its infancy: fashion and beauty players are just beginning to explore the endless possibilities this virtual world can offer. However, as soon as 2022,...

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