In the footsteps of indie brands and social networks, the idea of placing the female consumer at the heart of the creation process for a cosmetic product resonates with many of today's values: Targeting expectations, transparency, collaborative approach, customisation. Gratifying for the customer, innovative for the brand, the approach is already proposed by several platforms, including Nidéco and Crème de Toi.
Launched two years ago by Simon Ménard, the Nidéco platform relies exclusively on...

- Markets & trends

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