The craze for natural cosmetics, but also for K-beauty and J-beauty, has given rise to a new trend: fermented beauty. While fermented vegetables and dairy products are already known for their positive impact on the microbiome, now it's time to let fermentation into the bathroom.
Beauty habits have changed considerably since the beginning of the pandemic, with many consumers trading their multiple layers of cosmetics for a more minimalist and holistic beauty, with the aim to safeguard the...

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