While beauty brands are facing the challenge of digital transformation, a new generation is taking over as prime consumers.According to Quadpack, Generation Z, which grew up ‘digital' and is socially and environmentally concerned, will be the key driver of 2022 trends. This group is now making the purchasing decisions that influence product launches and brand positioning, said the Barcelona-headquartered beauty packaging supplier.
Quadpack's Market Insights team analysed the rising trends...
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