We know the interest of Gen Z for “dupes”, these products whose characteristics (colour, smell, texture) are similar to those of another more expensive brand. This generation, with a limited budget, has taken taken advantage of social networks, in particular TikTok, to share the best tips in this field. Now, a platform tries to tap into this trend and to facilitate such researches thanks to an algorithm specially designed to compare cosmetic products based on their ingredients. However, there...

- Markets & trends

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