This year (and the one before that. . .) may not be getting any rave reviews from us, but it did allow for ample time to experiment with beauty and test new products. From makeup and skin-care hybrids that allowed us to get ready for our millionth Zoom meeting in under five minutes to hair-care heroes that we credit for making us fall in love with our natural texture all over again, 2021 brought with it countless new hair, makeup, and skin innovations and now, we can't imagine our routines without them.
Despite many businesses and schools yoyo-ing between closing and reopening, beauty trends hardly took a hit this last year. We have social media - namely, TikTok - to thank for that. The video app kept beauty lovers connected and in the know on all of the latest new launches worth actually trying. Many products, including affordable drugstore dupes and dermatologist-recommended regimens, went viral and subsequently sold out within days (or even hours) of launching. We tested many of those viral stars, as well as more under the radar products, to find the best of the best, which have now earned themselves a permanent home in our showers, medicine cabinets, and cosmetics bags.
For our editors, discovering new products - whether actually brand-new to market or just new to us - is one of our favorite parts of our job. That, and getting to share those products with others. And we can confidently say, after swatching, swiping, sniffing, spritzing, sudsing, and smearing every product that came our way, these are our favorite new discoveries from 2021.