Hot on the heels of fashion, it's now the makeup industry's turn to jump into the metaverse. While the pandemic has totally changed makeup wearing habits, often spurring a move towards more natural looks, our counterparts in the virtual world can now treat themselves to the most cutting-edge of makeup routines. Givenchy, Gucci and Nars are among the cosmetic brands that are already dabbling in this new arena by partnering with Nintendo's "Animal Crossing," and this race to the metaverse is...

- Innovation & new products

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