Après l'industrie de la mode, c'est au tour des acteurs du maquillage de faire leur entrée dans le métaverse. Alors que la pandémie a totalement bouleversé les habitudes des femmes, en quête d'une beauté plus naturelle, leurs pendants virtuels peuvent désormais s'offrir une routine make-up à la pointe des tendances. Givenchy, Gucci, et Nars comptent parmi les marques de cosmétiques qui ont déjà expérimenté ces nouveaux mondes en s'associant avec "Animal Crossing" de Nintendo, et cette ruée vers le métaverse...
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