The study of emotions has won over cosmetics for a few years now with first the evaluation of well-being by quality-of-life questionnaires and self-evaluations of consumer tests. Since the 2010s, with the contribution of neuroscience and new technologies, it has been a question of scientifically and dynamically evaluating the psychic and physiological influence of emotions associated with the application of a cosmetic product and consequently the actions that result from it.

- Anne Charpentier

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