Herbal Essences is the first Procter & Gamble brand to use Eastman Renew molecular-recycled plastic in its packaging. Made by Eastman, a global producer of plastic resins, Eastman Renew is based on an innovative technology that allows to turn waste plastic into molecularly virgin plastic.
Decreasing the use of virgin plastic
This November, the brand has started introducing five shampoo and conditioner collections in primary packaging made from Eastman Renew resins with 50% certified...

- Industry buzz

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