British cosmetics brand Lush is shutting down social media accounts Facebook, Instagram, Tiktok and Snapshat from Friday in an effort to address consumers' mental health challenges, in particular where teenage girls are concerned.
In a statement on November 22nd, Lush, known for its effervescent bath balls and colourful soaps, adds that these accounts will remain disabled in the 48 countries where it operates until these platforms “take action to provide a safer environment for users”.

- Industry buzz

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