With a square, faceted and flat design with black and pink metallic décor, Lancôme's new Lash Idôle mascara was produced by Texen through their 100% automated SMART® mascara 4.0 production line, which was optimized for this major industrial project.
“The challenges raised by the Lash Idôle mascara were simultaneously esthetic, technical and industrial,” said the company specializing in high-end beauty packaging.
On the design front, the product needed to have a flat black area that was as big as...

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