Acquired in 2019 by the Showroomprivé Group, the Beauté Privée platform, the French leader in discounted cosmetics, has undertaken a major repositioning this year. A long-term investment strategy designed to consolidate its appeal to both users and new partner brands.
Founded about ten years ago, Beauté Privée is now a leading pure player in the field of beauty. With 250,000 daily visits, 90% of which are on mobile phones and 70% via the app., the platform has recorded a 24% average annual...

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