At the end of September, Chloé unveiled a "natural" version of its signature fragrance, signed Michel Almairac. A small revolution in the world of luxury perfumes, as the brand claims a formula with "100% natural" ingredients. Karole Stanislas, VP Global Marketing of Chloé, Lacoste, Miu-Miu and Bottega Veneta at Coty, sheds light on the genesis of this launch. An opportunity to talk about the natural trend in perfumery.
Premium Beauty News - How was Chloé Eau de Parfum Naturelle born?

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