What began as a conceptual idea by the designer Thierry de Baschmakoff, to illustrate future trends in perfumery, has become a bold brand that is now thriving. Upcycling, open-source, refillability, creativity, J.U.S advocates a positioning with ground-breaking ingredients that is winning over customers as far away as Asia.
Originally, J.U.S was only a bet: Thierry de Baschmakoff, Artistic Director and designer, wanted to illustrate all the current trends that were not found in perfume at...

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