People in France, the US, the UK and Brazil don't have the same expectations when it comes to cosmetics, and aren't necessarily into the same brands. Still, a new study reveals that L'Oréal Paris is by far the world's favourite cosmetics brand, topping the list in no less than 25 countries... but not in its home territory France. CoverGirl scoops second place followed by Maybelline and NYX in joint third place.
L'Oréal Paris is the most searched cosmetics brand in the world, according to a study...

- Markets & trends

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