K-Beauty is to cosmetics what K-Pop is to the world of music. A reworked version - adapted to local tastes, refreshed and rich in multiple influences, particularly Japanese - of what big international labels were offering until then. And with this original and innovative offer, the Land of the Morning Calm has recently established itself as the world's third-largest cosmetics exporter after France and the United States.
With a double-digit growth of its cosmetic exports in 2020 compared to...

- Markets & trends /

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