Why do we typically see claims “for dry and damaged hair” on curly haircare product labels? While curly and textured hair may need an extra touch of care to invigorate health and vitality, the same maintenance is needed for all hair types. Now is the time to valorise curly and textured hair types, to understand their needs and to tell consumers that we've got the right products and formulations to embrace their natural hair look.
Straight hair is not the norm...
After years of trying to...

- Univar Solutions

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