Beginning in mid-October, U.S. beauty customers will be able to shop JCPenney Beauty at 10 JCPenney store locations across the country and on from October 15.
Featuring 170+ beauty brands - from tried-and-true favorites to fresh indie finds to BIPOC founded - the assortment will span makeup, skincare, haircare, styling tools, fragrance, nailcare, and bath and body products at varying price points.
“Rooted in inclusivity, JCPenney Beauty grew out of direct feedback from our...

- Industry buzz /

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