With 'Your Product, Your Story' byWANDS, the Paris-based agency proposes to create a strong, exclusive and innovative bond between luxury products and their customers... after their purchase. Cultivating the contact after the purchasing act and maintaining a dialogue with one's customers is the key to building loyalty and a real challenge in the face of a volatile and increasingly demanding customer base. Because the product in itself is no longer enough, it has to be a lever for new...


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