Drunk Elephant has launched a new version of its vitamin C serum: C-Firma Day Serum. The relaunch was timed to coincide with the opening of the new @DrunkElephant TikTok channel.
The product contains vitamin C in the form of -ascorbic acid powder, which the customer has to mix with a liquid serum before the first use. The newly vegan formula is packaged in an airless vacuum-pumped container, meaning it never touches the air once activated, and has a longer shelf life of three years...

- Industry buzz

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