Les ventes en ligne de cosmétiques de prestige ont atteint 5,4 milliards de dollars au premier semestre 2021 (janvier - juin) en Chine, soit une hausse de 47% par rapport à la même période l'an dernier, révèle The NPD Group. Si toutes les catégories ont connu une croissance à deux chiffres, les soins capillaires et les soins de la peau ont connu les plus fortes progressions.
« L'un des principaux enseignements de ce qu'a vécu l'industrie de la beauté de prestige avec les confinements liés au COVID-19...
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