China prestige beauty e-commerce sales reached US$ 5.4 billion through the first half (H1) of 2021 (January - June), a 47% increase over the same time period last year, reports The NPD Group. While all prestige beauty segments experienced high double-digit growth, hair and skincare saw the largest increases.
“One of the key takeaways from the prestige beauty industry's experience with COVID-19 lockdowns has been that manufacturers and retailers must have an up-to-date and actionable digital...
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