Shiseido has agreed to sell bareMinerals and two other US cosmetics brands, Laura Mercier and BUXOM, to private equity firm Advent International for USD 700 million. The Japanese group wants to focus resources on high-end skincare brands, in particular in Asia.
Global strategic shift
The operation marks a global strategic shift for Japan's largest cosmetics group, which is refocusing on higher-margin skin care products, particularly in Asia, with the aim to become a global leader in skin...
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