Skin care and makeup are no longer the exclusive domain of women. Just take a look at the social networks, TikTok in particular, to discover a plethora of tutorials, tips and beauty products entirely dedicated to men. In Japan, the craze is such that 'Generation Z' men are devoting substantial budgets to their beauty routine.
Are the days when cosmetics were only for women coming to an end? Moisturizers, anti-wrinkle products, serums, even make-up: men nowadays have a wide range of choices...

- Markets & trends / ,

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