When it comes to wearing mascara, we're firm believers that "more is more." After all, the more coats, the longer and thicker the lashes look. But that same philosophy doesn't necessarily apply when it comes to spending. Believe it or not, you can buy some of the best mascaras on the market for less than you think - $25 and under to be exact.
So, the next time you want big lash energy without the big price tag, look no further than the 23 best mascara options ahead. There are drugstore classics, high-end mainstays, and even J-Beauty cult favorites. In other words, there are plenty of ways for you to take a less-is-more approach to good lashes.