Now an essential when it comes to online cosmetics shopping, virtual try-ons are now available for some brands on Instagram. A small technical feat made possible thanks to a partnership between L'Oréal and Facebook, via their respective augmented reality companies and platforms, ModiFace and Spark AR.
To adapt to the new reality of shopping during the pandemic, cosmetic brands found themselves having to reinvent their approach in order to allow customers to enjoy an online shopping...

- Innovation & new products

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