While the trade shows sector, which has been shut down for over a year, is gradually resuming its activity, Sandra Maguarian, Co-founder and Director of the MakeUp in events, focusing on the makeup and skincare industry, talks about the future the business while MakeUp in Shanghai and Luxe Pack in Shanghai will open their doors in a few days.
Each year, BtoB events bring together thousands of visitors and exhibitors around the world. Unfortunately, since 2020 the shows are on hold, how are...

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