As beauty-lovers and editors who love to test out products, it's no surprise we come across a few finds we can't stop sharing with readers. In the vast sea of beauty products on the market, we are thrilled to try and test everything, from lucrative launches to underrated finds. Makeup, skin care, hair care, body care, nails, hot tools, and gadgets galore - we try it all.
Whether it's skin care that transformed our whole routine or a makeup find that officially became our everyday staple, finding a beauty product that works for us sparks joy. It is comparable to getting the perfect selfie on the first try or taking a bite out of our favorite comfort foods. From celebrity- and influencer-founded brands to products that have gone viral on social media, we experiment so you know what's worth the hype.
We created the ultimate guide to editor-approved beauty products that we absolutely love. We go in depth with not only why we love them but also the texture and the feel of the beauty products, how they work, and even personal tips and tricks. These are the 40 beauty products that POPSUGAR editors have tried and tested and truly recommend.